AI in Nigerian Marketing — Between Optimism and Empty Prompts
A new survey on the State of AI in Marketing in Nigeria (2025) says what everyone in the industry already ...
Why This Year’s Nigerian Marketing Awards Just Added “Best Spice Brand” to the Category List
Let’s set the table… Awards in Nigeria have always told us more than the trophies. They’re mirrors — showing us where culture, consumer demand, and marketing budgets are moving. So when the Nigerian Marketing Awards (NMA) ...Real Estate Ads in Nigeria Have the Worst CTR—Here’s the Data to Prove It
Let’s call it what it is — most Nigerian real estate ads suck. They’re noisy. They’re unconvincing. And the data backs it up. CTRs That Should Be Illegal We reviewed 100+ real estate ad campaigns across ...When Naira Marley Tried to Rebrand Himself—and Everything Backfired
Let’s set the stage: After the tragic death of singer Mohbad in 2023 and the swirling controversy around his label, the Marlian team attempted a comeback pivot. The move? A campaign proclamation: “Who said no more ...From Henny to Martell: The Brand Marketing Play That Flipped Nigeria’s Cognac Market
For years, if you ordered cognac in a Nigerian club, the waiter didn’t ask which one. He already knew.It was Hennessy. The bottle, the ritual, the dominance. But then Martell happened. And with Davido at the ...
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AI in Nigerian Marketing — Between Optimism and Empty Prompts
A new survey on the State of AI in Marketing in Nigeria ... -
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